The Road to selling your home is Market Exposure. The law of supply and demand tells us that the more buyers we have access to, the more valuable our customer's properties are....and the quicker they will sell!
Simply, More Exposure = More Buyers = Higher Sale Price and Quicker Selling Time.
Below is our 15 Step Marketing Plan for getting your home "More Exposure":
- Staging/Pricing Strategies :
- You usually only have one shot at impressing potential buyers, so take some time to prepare the house for showings. You may be rewarded with a faster sale and a higher offer. Our in-house home staging/marketing specialist will give you advice on things you can do to make your house show the best it possibly can.
- Getting the highest selling price possible for our customers' homes begins with establishing the right price. Homes that are priced outside their market range typically take longer to sell, often resulting in a sales price below market value. Pricing is critical to ensure our customers' goals are met. As your Golf Home Specialist I will guide you through this important process to avoid the common pitfalls of selling.
- Free Comparative Market Analysis (CMA) - Our state of the art computer system will help us determine your home's value by comparing it with similar homes in your area that have and are on the market.
2. Gables & Gates, Realtors Yard Sign
- Designed with a large, immediately readable logo, our yard signs attract many calls from interested buyers. Our recognizable signs allow for ease of reading and can be seen from blocks away. The sign will have both our phone number and website address giving potential buyers immediate access to your Golf Home Specialist, and information on your home.
- We're available day and night. Sometimes the perfect home just can't wait. With the phone number tied directly to your Golf Home Specialist we are available 7 days a week 24 hours a day.
3. Information Tube
- Along with the yard sign we will attach an information tube with custom flyers giving potential buyers immediate information about your home.
4. Flyers In House/Home Book
- Inside of your home we will include flyers giving infomation on your home as well as a "Home Book" with important information that another Realtor showing your home might not know.
5. MLS
- Your home will be included in the Multiple Listing Service (MLS) with multiple color pictures of the home, giving it immediate exposure to thousands of Realtors, buyers, and sellers in the area
6. Web Listings w/ Multiple Pictures
- Our website will offer buyers an immediate and detailed description of your listing, including exterior as well as interior photographs. It's a revolutionary tool that's equally advantageous for both buyers and sellers. Of course, there will never be a substitute for physically walking through a home, taking in it's feel and ambiance, but our internet site serves as a helpful screening step. Your home with multiple full color pictures will be included as a "Featured Home" on the Tennessee Golf Homes website (www.tennesseegolfhomes.com). Your home with multiple full color pictures will also be included on the Knoxville News Sentinel website, (www.knoxnews.com), Gables & Gates, Realtors website (www.gablesandgates.com) and as a "Showcase Home" on REALTOR.com (www.realtor.com), the #1 real estate site on the internet, all being accessed by local and relocating buyers daily.
7. House Featured in "Marketing Vehicle".
- Your home will be featured in multiple local publications including local newspapers, and full color home magazines.
8. Open House Program
- We will hold your house open (only upon your approval) to attract more buyers via walk through and drive by traffic. Open houses will be marketed in multiple local papers and on multiple real estate websites. Our effective follow-through with prospects often generates repeat showings and a faster sale.
9. Relocation Buyers
- Our affiliation with the nations largest independent relocation company (RELO) and Realtor.com enables us to market our customers' properties to the largest pool of buyers from around the world. Buyer's relocating to the area will be exposed immediately to your property.
10. Track Showings/Collect Feedback
- Your Golf Home Specialist will track all showings by any other Realtor showing your property. They will then collect Feedback from the prospective buyers so we know what they are thinking. This will keep us in the loop with what buyers are thinking about the property so if we need to make some changes to increase the homes marketability we can do so.
11. Deluxe Home Search
- Our Deluxe Home Search software e-mails buyers with full-color data sheets the second our customers' homes are on the market. This gives our listings instant market exposure.
12. Weekly Seller Updates
- Your Golf Home Specialist will update you weekly on how things are going in the process of selling your home. You will know what potential buyers are saying about your home, as well as how it is being marketed.
13. Property Caravans
- Once your home is listed (per your approval) we will schedule a Property Caravan where local real estate agents come by caravan to your home to see all it has to offer. This way when an agent has a potential buyer they have already viewed your property and are excited about showing it.
14. Creative Marketing Programs
- We implement an automated Postcard program in which we will send a beautiful full color postcard with our customer's property photo to home owners in the surrounding area of the listing. Often neighbors know of others who want to live in the area. Direct marketing is an effective way to generate new leads for our sellers.
15. Golf & Home Quarterly Newsletter
- Tennessee Golf Homes and Troy Stavros mail out over 1500 newsletters every quarter to every home in a golf community in the Knoxville and surrounding areas. This keeps people in touch with the fact that Tennessee Golf Homes and Troy Stavros are the one source to call when looking to buy or sell a home in a golf community. Some homes are also shown in the Golf & Home Newsletter as a Featured Listing giving them even more market exposure.
